Fiona Humberstone con How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity
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The ultimate guide to creating a brand identity for your small business or blog. You're on the cusp of something big. Perhaps you're launching a new business or blog; maybe you're changing direction or, having run your business for several years, you're ready to up your game with a new brand identity. You understand that a smart, stylish and distinctive brand identity will get you noticed. You know that the right branding will help you attract the right sorts of clients and show the world how serious you are. But how do you make sure that the time and money you invest in your branding will pay off? How do you make sure it'll be an accurate reflection of your aspirations and that it'll appeal to your most profitable clients - and more like them? How do you make sure you choose the right designer, brief them effectively and achieve something utterly breathtaking? You need a little focus, some insider knowledge and an experienced hand to guide you through the process. Let branding expert Fiona Humberstone guide you through the experience from start to finish: from finding your focus and identifying a spine-tingling inspirational brand vision through to the psychology of colour, and the subtle nuances of type and pattern. Fiona's reassuring tone, together with her tried and tested framework, will give you the clarity, confidence and creative know-how to create or commission a brand identity with style.
I love the relaxed, easy, fun style of your book. It s clear, well structured and very thorough without being too technical or patronising. It kept me engaged and has inspired me to create a new website that better reflects and communicates what my design style, service and brand is all about... It feels as though you wrote this book specifically for me, and I m sure many others will feel the same. --Daisy Riordan
Fiona Humberstone has been styling brands, creating websites and running workshops since 2000. An exacting Creative Director and commercially-minded entrepreneur, Fiona brings clarity and possibility to every project she works on.
Having founded, grown and sold one of the UK s most successful brand styling companies, Fiona now works as a freelance Creative Director for branding projects and consults for design agencies who want to sell more creative work.
Fiona partners with leading industry experts to run game-changing courses both online and around the world and is available for speaking engagements. Find out more at fionahumberstone.com and thebrand-stylist.com.
Fiona is also the author of Exhibit: How to Use Exhibitions to Grow Your Small Business.
- Amazon Sales Rank: #3413 in Books
- Published on: 2015-05-12
- Released on: 2015-05-12
- Format: Illustrated
- Original language: English
- Dimensions: 7.52" h x .75" w x 9.21" l, .92 pounds
- Binding: Paperback
- 208 pages